Learning from the Best

Companies that are succeeding today in advancing their marketplace presence (and competitive advantage)  are doing so because they understand the importance of three things: 

  1. Every initiative is an opportunity for innovation. Innovation can no longer be a silo-ed R&D responsibility. 
  2. Tighten cross-functional alliances. Your department can lead those bridge-building efforts, if you can leverage a common set of tools. 
  3. Utilize new (better) methodologies. The pace of transformation across business has been dizzying, yet too often the "go-to" innovation solution continues to be brainstorming, a methodology developed in the '50s that was  proven ineffective as early as 1958 in a study at Yale. There are better ways.

Agreeing on a Trajectory

StageLeap is an infusion into your existing team and annual or quarterly program. There is no black box. Our process is transparent and collaborative. The tools we utilize - from ethnography and personas, to journey maps and problem deconstruction, to inspirational springboards and interactive briefings - are all developed with a cross-functional view. So regardless of your particular departmental affiliation, StageLeap deliverables serve as useful connection points between your teams and others within the organization, providing platforms for a common vision and language.

The Point of Ignition

Our "secret" in the innovation phase of our process is actually an approach that has been used successfully for some time in both big business and in the startup arena, but only until recently has it become more formally documented. Associative Ideation leverages the experiences business executives - of all backgrounds - have as consumers, as a starting point for uncovering applicable in-market innovations that may be hiding in plain sight in other categories. In addition to our own catalysts' diverse experiences, StageLeap also scans thousands of reference points each month for cross-category innovation potential and surfaces those as initial inspiration for Client teams during the collaborative work sessions.